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Independent Film & Television Alliance - IN FOCUS | For the Global Film & Television Industry
December 2016
Advocacy
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EU Digital Single Market: Update
The European Parliament, Council and the Commission have commenced the "trilogue" negotiation for a proposed Regulation on the cross-border portability of online content subscriptions. However, reports from recent sessions indicate that significant issues with the text still must be resolved. IFTA continues to work diligently to minimize the potential negative impact on the independent film and television industry of this and other Commission proposals included in its "Digital Single Market" strategy which threaten the ability for Independents to finance, produce and distribute audiovisual content in Europe. Read more.
Marketplace Update
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Asia Takes Center Stage at 37th American Film Market®
Even with the decline of its Box Office, China was still front of mind for the film industry at the AFM which wrapped its eight day event on Nov. 9. Several panels centered on China as well as how to approach Asian territories from a production and distribution standpoint. The events featured China’s top-level speakers, including Seven Stars Media Group’s Bruno Wu, who offered candid insight into its lucrative entertainment market. Read the recap from AFM.

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South Korea
For the last decade, the “Korean Wave” has catapulted Korean films and TV series to prominence. In 2015, the market experienced record breaking numbers for both exported films and box office revenue. Given the country’s quotas and competition for theatrical space, IFTA Research examined South Korea’s entertainment marketplace for the most viable distribution channels for independent content. Read IFTA's summary.

Highlights include:
Market becoming polarized with big-budget and local titles
Popularity of Pay-TV with a 98.7% household penetration
Early explosion of the VOD market
Rights verification requirements and video ratings
IFTA Deal Memo
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Navigating the IFTA® Deal Memo for Licensing
The IFTA International Multiple Rights Deal Memo Basic License and Financial Terms (Deal Memo) is part of the IFTA Model International Licensing Agreements ("MILA") which set the industry standard for licensing international rights in motion pictures and television programming. The short-form Deal Memo sets out the basic license and financial terms, and is an enforceable license agreement. IFTA has created a tutorial to better understand how to navigate and complete a Deal Memo. View the tutorial and FAQs.
Copyright
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Practical Guide to Copyright Protection: Step 3
Another crucial element of protecting your motion pictures and television programs is to maximize copyright protection through contractual provisions in your Distribution Agreements. IFTA's MILA takes into account intellectual property protection and obligate the Distributor to take all reasonable steps to prevent infringement and unauthorized uses in the licensed territory, which includes monitoring for infringement. The relevant provisions are detailed in IFTA’s Practical Guide to Copyright Protection.
Going to Market
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AFM® through the Lens of its Participants
IFTA’s Research Associate, Sarah Brennan, went behind the scenes at AFM 2016 to work inside the exhibit office of a notable UK-based independent film sales company to learn the art of selling films to buyers from around the world. From fostering relationships to tailoring the pitch for every territory and culture, to seeing an obscure foreign-language film become a “hot title”, her experience gave her a greater understanding and appreciation of what goes into bringing independent films to audiences worldwide. Read about her experience.
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