Market Access / Trade Barriers
Fair and equal access to the marketplace is a necessity of international business. IFTA supports efforts to remove trade barriers that may hinder IFTA members' access to lucrative markets and distribution channels.
IFTA urges the FCC to adopt regulatory measures and incentives aimed at the financing, production and distribution of children’s programming from independent sources
IFTA discusses independents’ reliance on a healthy global export market, the damage caused by piracy and other international trade constraints.
IFTA, FIAD (International Federation of Film Distributors Associations), FIAPF (International Federation of Film Producers Associations) and IVF (International Video Federation) submitted a joint filing focused on the copyright system, rights holders' contractual freedom and exclusive right to choose distribution terms, and a focused enforcement policy.
In its Comments to the European Commission, IFTA addressed the proposed provisions, explaining how mandating multi-territory licensing, focusing on interoperable Digital Rights Management systems (as opposed to development of consumer-friendly technology), and requiring content stakeholders (in lieu of the EU member states) to police against piracy may be unproductive and detrimental to IFTA members' business interests.
IFTA works with the United States Trade Representative in the WTO case against China seeking to enforce China's compliance with its World Trade Organization obligations. In this case, United States asserts that China is providing less favorable trade treatment to foreign individuals and enterprises compared to Chinese enterprises. This has affected trading and distribution rights with respect to imported films for theatrical release and audiovisual home entertainment products.